British luxury carmakerAston Martin
says it plans to convert its entire six-car lineup tohybrid
powertrains, with CEO Dr. Andy Palmertelling the Financial Times
(subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of allAston Martins
will be fully electric "by the end of the next decade."
In June, the company announcedit will produce the RapidE
, its first all-electric car, in 2019, with a limited production run of 155 cars. TheRapide S
, the model it's ostensibly based on, starts around $204,000.
"RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers."
Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England onEV
systems integrations for the RapidE.
Aston is just the latest of a long line of automakers to announce electrification plans. Notably,Volvo
recently announced that it would addsome form of electrification to its entire fleet