FCA registers 'Cuda' trademark, but we wouldn't get our hopes up
It seemsChrysler has submitted a trademark with the US Patent and Trademark Office
for the name "Cuda,"as first reported by Motor1
. Fans of Mopar will instantly recognize this as the abbreviated name ofPlymouth's
classic Barracuda muscle car, which occasionally bared the shortened nomenclature. Though this might seem like a sign thatFCA
is considering a revival of the beloved machine, we wouldn't get our hopes up.
See,rumors of a 'Cuda
have circulated pretty much since the momentDodge
showed the modernChallenger
and when it went on sale. And some of thoserumors
have involved the re-registering of the 'Cuda trademark, evenas far back as 2010
. Over the years, each rumor died a quiet death as time went on and no 'Cudas appeared ondealer
There is one rumor that's recent enough to still have a slim chance of realization, circa 2015 to be exact.It predicts a smaller Challenger-based car called Barracuda
that could appear as a Dodge in both coupe and drop-top versions. However, we doubt it will come true, since FCA doesn't exactly have a large development budget, and we're not sure what the company would have to gain by making anothersports car
to sell below the Challenger. Odds are, it would cannibalize sales from the older, completely developed, and thus more profitable Challenger.
Really, this trademark filing is probably just a defensive move forChrysler
. It will ensure that no one else can slip in and snag the name for their own vehicle. It should also help ensure that Chrysler has the rights to use the name on other products such as memorabilia. Sorry to crush your dreams.Related Video:
via Autoblog http://www.autoblog.com
June 23, 2017 at 05:04PM
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