Honda has a super creepy ad for the Clarity Fuel Cell
You know what's cute? Little kids. They're also a great reminder of why we want to leave behind a healthy planet for them to inherit. You know what's creepy? Floating heads, particularly those of children singing in eerie chorus.
This is the new one-minute TV spot for the 2017Honda Clarity
Fuel Cell. Shot in some sort of ethereal plane of existence where our weirdest nightmares are brought to life, the disembodied cherubs sing a haunting a cappella version of Fleetwood Mac's "Don't Stop."
It's part ofa larger campaign
powered sedan, invoking the spirit of the company's "Blue Skies For Our Children" slogan, and it aims to educate potential customers about the car and its fuel. In addition to the TV ad above, Honda has published a series of
"edu-tainment" videos, complete with more floating heads (which represent hydrogen). They providebasic information
about the car andHonda's history
, explainhow a fuel cell works
, highlight the Clarity'stechnology features
, and even provide arefueling tutorial
If you live in California, and are curious to see how your loved ones will react to unexpectedly seeing the heads of disembodied children singing on TV, the ad will first air in the Los Angeles market during the Academy Awards on February 26. That will be followed by TV campaigns in the Clarity Fuel Cell's markets of LA, San Francisco, and Sacramento. In a clever move, the refueling video will also play on video screens above gas pumps at stations that also serve hydrogen fuel.Related Video:
via Autoblog http://www.autoblog.com
February 8, 2017 at 06:35AM
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