U.S. Auto Sales Brand-By-Brand Results: May 2017 YTD
Despite a drop in incentives, U.S. sales of full-size pickups jumped 10 percent in May 2017. General Motors’ pickup sales continued to decline, but big gains at Ford, Ram, Toyota, Nissan, and Honda masked losses across much of the industry.Â
At Hyundai, total sales plunged 18 percent. Hyundai’s Korean partner, Kia, fell 7 percent. Jeep was down 15 percent. At General Motors, where inventory remains in excess of the norm, sales were down marginally, 1 percent, in May.
Nevertheless, the industry didn’t fall far in comparison with May 2016, the fifth month of the highest-volume year in the industry’s history. But May of last year was a particularly poor month by its historical standard. Despite the boom theme of the 2016 calendar year, May 2016 sales had fallen 6 percent compared with May 2015 levels.
Fast forward to 2017 and the auto industry is a general state of decline in the United States. The overall numbers aren’t low, but the trend line is not favorable. Sales have now declined, year-over-year, in five consecutive months (subject to Mercedes-Benz’s report, yet to be received.) Incentives in May 2017 were 9 percent higher than in May 2016, but average transaction prices rose just 1 percent, according to ALG.
Last month, for the first time since March of last year, Ford Motor Company outsold General Motors. (On a pure retail score, GM still outsold FoMoCo by more than 33,000 units, though factoring out fleet demand for models such as the F-Series doesn’t show Ford’s true picture.) Excluding niche brands, the fastest growth was reported by Buick, Ram, Infiniti, and Subaru.Â The Ford F-Series led all new vehicles in total sales. The Honda Accord was tops among cars; the Toyota RAV4Â led all SUVs/crossovers.
* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands
Â° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.
â€ Â Industry total takes into account Automotive NewsÂ figures/estimates for brands such as Tesla (4,400 May units) and other low-volume, high-priced manufacturers, but does not include Mercedes-Benz, which has not yet reported.
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June 1, 2017 at 09:33AM