Ford’s Stopping Production of Cars Sooner Than You Probably Imagined
The biggest automotive news story of the last week wasÂ Ford’s decision to abandon almost all passenger carsÂ in the North American market. Whether you think it’s a smart business decision as consumers shift toward crossovers or a colossal misstep, you were probably envisioning a gradual phase-out as the company bolsters its domestic truck and SUV lineup for 2022. Well, you thought wrong, because Focus production ends this May.
Fortunately, you’ll have a little more time to snag a Taurus or Fiesta before those models are also killed off. Taurus assembly is slated to end in March of 2019, with the Fiesta murdered a couple of months later. After that, you’ll be stuck with whatever dealers have left on the lot and the venerable Mustang coupe. Americans will also have access to a Focus Active imported from China. But it’s as much crossover as it is hatchback, doesn’t start importing until the middle of 2019,Â and won’t be available in Canada at all.Â
When Ford announced the plan to dramatically reduce its car lineup and bolster truck production, it didn’t give a concrete timeline for specific models. We just knew that everything would be different by 2022. However, a tweet from Automotive News’Â Michael Martinez outlined the discontinuation dates, which Ford later confirmed as legitimate.
The only foggy patch involves the Fusion, which is supposed to stick around for a while longer. Our Fusion’s European counterpart, the Mondeo, has been seen sporting upgraded panels and was originally slated for a complete redesign for theÂ 2021 model year. But plans for that appear to have been postponed, if not scrapped entirely. It now seems that the Mondeo will get a visual refresh sometime in the near future and end production shortly thereafter.
Meanwhile, the Fusion’s midlife refresh was canceled last November.Â It’s definitely dead, but the exact moment when the automaker’s boot heel will crush itsÂ larynx is unknown. As sad as this makes us, Ford claimed it was losing money on the Fusion, Focus, and Fiesta.
That’s a little hard to imagine, considering the brand moved 209,623 examples of the Fusion within the United States last year. But the number does represent a significant downturn in sales after its peak ofÂ 306,860 units in 2014. Ford is likely hoping to get ahead of the market before it loses further interest in traditional autos and capitalizes on the profitability of trucks, crossovers, and SUVs. It’s also trying to cut costs in a market that is looking less friendly overall these days, while making moves in China.
Fortunately, Ford has said Lincoln will remain committed to cars. So, if you want a Ford-made sedan, and don’t mind spending more money, the MKZ and Continental will be there. But we aren’t entirely confident of how long that will last, because Lincoln’s car sales aren’t exactly strong, either.
[Image: Ford Motor Company]
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April 30, 2018 at 03:16PM
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